Corporations and global brands have found adopting social media a challenge. Most have turned a blind eye often siting the excuse ’there’s too much regulation around our industry to get involved’. This presentation covers 3 pharmaceutical brands who have jumped in the deep end and done it. The results are surprising and deeply insightful on what happened and what were the results.
In Bad Pharma he shows how they do it. The pharmaceutical industry sets the stage for positive trials for their drugs. Unflattering trials don’t see the light of day. This is Goldacre’s central point: evidence based medicine isn’t … Read more