The marijuana legalization movement begins in the states

276419-40412-19Advocacy groups have poured millions of dollars into legalizing both recreational and medical marijuana in states across the country.

One of the most powerful and influential groups – Washington, D.C.-based Marijuana Policy Project – was behind successful recreational measures in Alaska and Colorado, two of four states that now allow recreational use. MPP organizers hope to replicate those efforts in five other states during the 2016 elections, an undertaking they say will – if successful – prove significant for the effort to end marijuana prohibition.

One of them, Arizona, is a state that conservative icon Barry Goldwater called home. It frequently makes national headlines for controversial measures on immigration and gay rights. Voters passed the state’s medical marijuana program by the barest of margins in 2010.

Out of the five campaigns that we’re running nationwide, Arizona’s definitely going to be the most heated, the most active,” said Carlos Alfaro, the Arizona political director for the Marijuana Policy Project. He plans to win voters by inundating the airwaves, unveiling billboards, organizing rallies and hosting debates.

It’s all part of the well-funded, well-organized machine that’s driving the effort toward ending prohibition nationwide. Proponents have found so much success because they have learned how to secure financial backing, take advantage of changing attitudes and address fears about legalization. The Marijuana Policy Project aims to add California, Nevada, Massachusetts and Maine to its portfolio of ballot initiative successes in 2016, along with Arizona.

Legalization efforts – many backed by other groups – could appear on the ballot in about a dozen states next year. Twenty-three states and Washington, D.C., already allow for medical marijuana use. Four states – Washington and Oregon, in addition to Colorado and Alaska – and the District of Columbia allow adults to smoke pot recreationally.

In Congress, lawmakers have started to take positions on pot and more have supported state medical marijuana laws. Both Democratic and Republican presidential candidates are talking about how they would deal with marijuana if elected. Sen. Rand Paul, R-Ky., has even courted the legal marijuana industry for campaign donations.

Leaders in the pro-legalization movement said the question is no longer whether the federal government will treat marijuana like alcohol – but when. They say the question is no longer whether the states will legalize, regulate and tax marijuana sales – but how.

I think we’re past the tipping point,” said Keith Stroup, the founder of the National Organization for the Reform of Marijuana Laws, another major player in the pro-legalization effort. “There are all kinds of signs that people have figured out that prohibition is coming to an end. They may not be thrilled about it, they may not be a cheerleader for it, but when they recognize that, they begin to say, ‘OK, if we’re going to legalize marijuana, how do we do it in a responsible manner?’”

But legalization opponents don’t plan to concede any time soon.

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